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Diverse group of professionals in a meeting discussing ROF Return On Feeling in Organisations.

ROF Return On Feeling in Organisations

Apr 16, 2026 | Articles, Coaching Resources

When you want to implement a new project, a new idea in our organisation or with your team, what do you focus on? Will you focus on ROI, ROE or … on ROF? What does ROF stand for?

How many times do you start or do you finish a meeting asking the team / the audience: How do you feel? Or do you ask yourself the same question? How do I feel?

Recognizing feelings and emotions is important.

“How people feel about their work is the most important determinant of success.”

How can we give the right weight and importance to this statement?

Starting by acknowledging the significance, instead of ignoring or denying feelings, take the initiative to recognise and express emotions. Managers and leaders can start by embracing their feelings and those of their employees and try to use them in a positive way. Often, individuals may not be fully conscious of their emotions, even when those emotions are impacting them. Conveying feelings helps the brain engage with the emotion and facilitates processing. This can be especially beneficial when dealing with negative emotions, as it enables individuals to create some emotional distance between the employee and what they are doing at work (engagement).

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