For Sales, VP & Commercial Directors

Coach your people.
The numbers follow.

Commercial performance is built through people. Pipeline reviews tell you where you are — coaching is what moves the number. Sales leaders who develop their people build teams that grow, stay, and perform consistently. Our Corporate Conversation System builds the coaching capability and performance conversation skills that turn your managers into the multipliers your business needs.

Request a Sales Coaching Diagnostic

Leadership Conversations

%

Quota attainment in teams coached weekly vs 47% coached quarterly

MySalesCoach, State of Sales Coaching 2026

%

Win rate in organisations with formal sales coaching programmes

Qwilr Sales Research, Hyperbound 2025

%

Of employees leave managers — not companies. Avg rep replacement: €24k

LinkedIn Talent 2024

%

Quota attainment from frequent, consistent sales manager coaching

Training Industry Research, Hyperbound 2025

The 3 problems on every sales leader’s desk

Your managers are great sellers. They were never trained to coach.

Investing in your leaders’ growth is one of the highest-leverage decisions a sales organisation can make. Consistent coaching capability across the management layer reduces team inconsistency, improves rep retention, increases pipeline velocity, and drives the engagement that keeps your best people performing. The business case is clear — and the evidence is ours to share.

"My managers manage pipeline — not people. Great at deal reviews. Can't coach a rep on why the deal is stuck."

Problem 1 — Pipeline vs. People

Only 30% of managers use structured coaching conversations. Sales teams with coached managers outperform uncoached by 19%. 65% of sales orgs say inconsistent coaching is their #1 management challenge. Gallup 2024 · CSO Insights · ATD 2025

"Top sellers leave when managers can't lead them. Average replacement cost is €24,000 — before lost pipeline."

Problem 2 — Manager-Driven Attrition

57% of employees leave managers, not companies. Average sales rep replacement cost: €24,000 including lost pipeline. A 23% attrition reduction was recorded in a Year 1 CCS pilot cohort. LinkedIn Talent 2024 · MPS Pilot Data

"We have no scalable way to build a coaching culture across the sales floor. Inconsistent coaching is our biggest management challenge."

Problem 3 — No Coaching Culture at Scale

Only 22% of sales organisations have a structured coaching framework in place. Only 30% of managers use structured coaching conversations. Without a shared framework, coaching quality varies by manager — and so does quota attainment. ATD 2025 · Gallup 2024

"I need a programme credible enough to bring to the board as a genuine ROI investment — not another L&D line item."

What You Need Before You Sign

You buy when you see a direct line from the programme to commercial performance metrics. Pipeline conversion up 15–20% where coaching cadence is established. Manager confidence score baseline and delta tracked. Board-ready ROI data from Day 1.

The commercial numbers — what coaching frequency actually delivers

76% vs 47%

Quota attainment in teams coached weekly versus teams coached quarterly or less. A 29-point gap driven solely by coaching frequency. MySalesCoach 2026

50% more likely

Reps who receive excellent or very good coaching from their manager are 50% more likely to hit quota. MySalesCoach, State of Sales Coaching 2026

Our flagship corporate programme

The Leadership Conversation Series.

People Focused. AI Enabled. Results Driven.
Six accredited modules. AI-enabled practice. Measurable behaviour change — tracked from Day 1 to programme close.

Request a Sales Coaching Diagnostic

The Series — 6 Modules

A structured capability-building programme — not a workshop.

LCS develops sales manager cohorts of 10–20 across six accredited modules: Coaching Skills → Coaching Intelligence → Performance Coaching → Team Coaching → Growth Capability → Engagement & Sustainability. Every module includes facilitated group learning, peer accountability, and AI-enabled rehearsal between sessions. Pipeline conversion impact tracked. ICF & EMCC dual accredited. Board-ready ROI report at programme close.

Explore the full programme

The AI Learning Platform

Virtual Client — where managers practise the conversations that win or lose deals.

Between every LCS module, sales managers use Kingstown’s proprietary Virtual Client AI Platform to rehearse high-stakes commercial conversations — missed-target discussions, pipeline accountability, performance reviews, and rep development conversations — in a risk-free environment. Real-time feedback. Repeatable scenario library. Usage data tracked per participant. The transfer mechanism that makes LCS different from every other programme in the market.

See a platform demo

No proposal until we’ve spoken · We respond within one business day

Four Core Areas

Key solutions to deliver results.

Every organisation is different. Choose the area that most closely reflects what you’re working on — we’ll build from there.

Core Area 1

Performance & Conversations

For Sales, Customer Success and Operations leaders — the high-value conversations that determine team performance: feedback, conflict, and accountability.

Explore Performance

Core Area 2

Leadership Development

For HR Leaders, L&D Teams and Senior Executives building the leadership pipeline — accredited programmes, manager coaching skills, and women’s leadership.

Explore Leadership

Core Area 3

Coaching Culture

For HR Directors and OD Leads building internal coaching capability that lasts beyond any single programme — from culture design to ICF accreditation.

Explore Coaching Culture

Core Area 4

Wellbeing & Resilience

For organisations where burnout is a business risk — manager wellbeing skills, corporate wellness programmes, and mental health accreditation.

Explore Wellbeing

Our entry offer — no proposal before we understand your commercial environment

Start with a Sales Coaching Diagnostic. Not a pitch.

We offer a focused 60-minute Sales Coaching Diagnostic — mapping the conversation quality in your management team, identifying the specific gaps that are costing you pipeline conversion, and giving you the cost-of-inaction calculation you need for the CFO conversation.

30-minute discovery call
Sales Coaching Gap Diagnostic
Cost-of-inaction model + programme recommendation

Book a Sales Coaching Diagnostic

Send an Enquiry

No proposal until we’ve spoken · We respond within one business day

Coach your people.The numbers follow.