- Globally, the most frequently cited reasons for participation in a coaching relationship were to improve communication skills (37%), followed by improving work/life balance and increasing self-esteem/ self-confidence (both 35%)
- 55% of participants were very satisfied with their coaching experience with a certified/credential coach vs. 27% who were very satisfied with their coaching experience with a non-certified/credentialed coach.
- Among those respondents who said they were not aware of coaching and ICF but who would consider participating in a coaching relationship, 45% said they would do so to maximize their potential, with 44% saying they would like to define their strengths and weaknesses and 43% expressing the belief that coaching would enhance their business or career. It should be noted that those respondents were provided with the ICF definition of coaching when asked if they would consider embarking on a coaching relationship.
- 8 in 10 of respondents (78%) replied that it would be important (44%) or very important (34%) for their coach to hold a certification/credential.
- In both established and emerging markets, coaching participants place high importance on credentials. In emerging markets, more than half of participants (54%) said that it is very important for a professional business and/or life coach to have a certification/credential, compared with one in three participants (33%) in established markets.
For more information on the global data, you can download The 2022 ICF Global Consumer Awareness Study Final Report. The report is free of charge to ICF Members. Non-members can purchase the final report for $30 USD. Following is a link to the study landing page where you can access the final report: https://coachingfederation.org/research/consumer-awareness-study.
